China surpasses U.S. in branded coffee shops, with 58% growth in 2023 to nearly 50,000 outlets.
China has surpassed the U.S. as the country with the most branded coffee shops, with a 58% growth in 2023 to nearly 50,000 outlets. The coffee market, once dominated by foreign brands, now faces competition from Chinese chains like Luckin, Cotti, and Manner. Tea remains central to Chinese culture, but coffee's caffeine kick appeals to stressed and overworked young, middle-class consumers.
April 20, 2024
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