Liberal government invites influencers for federal budget .

The Liberal government is turning to influencers to connect with younger Canadians, who increasingly consume information through social media. Seven content creators and influencers were invited to attend the federal budget lockup to help the government reach the 18-34 age group. The government is embracing influencers as they seek to win back disillusioned millennials and Gen-Z voters who consume information through social media platforms.

April 20, 2024
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