WTTC & Microsoft release AI reports emphasizing safety, ethics, and transparency in travel & tourism.

WTTC & Microsoft have released two AI reports highlighting AI's transformative potential in travel & tourism. The reports, "Responsible AI: Overview of AI Risks, Safety & Governance" and "Global Strategies, Policies & Regulations," emphasize safety, ethical considerations, and transparency. AI can revolutionize the sector, offering opportunities for growth and innovation, while addressing challenges such as AI-skilled workforce shortages.

April 18, 2024
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