Online furniture retailer Wayfair opens its first physical store in Wilmette, Illinois on May 23.

Online furniture retailer Wayfair is set to open its first physical store on May 23 in Wilmette, Illinois. The 150,000 sq ft store will feature an on-site restaurant called "The Porch," and follows a similar setup to Ikea's stores. Despite the company's success online, Wayfair has struggled with sluggish sales and advertising costs, leading to layoffs and a decrease in its annual sales in 2023. The new store aims to provide a more tangible presence in the market and may have the potential to drive sales.

April 18, 2024
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