Indigo, Canada's largest bookstore, shifts retail strategy as privatization approaches.
As privatization approaches, Canada's largest bookstore-turned-gift-giver, Indigo, reveals signs of changes in its retail strategy. Epsom salts and body lotions that previously lined its wellness areas have been replaced with books and tchotchkes, while the children's section has hidden the American Girl doll emporium. Shareholders are deciding whether privatization would be better for the company, and experts say that a significant turnaround is needed.
April 19, 2024
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