Hyundai paused advertising on X due to brand safety concerns after an ad appeared near antisemitic content.
South Korea's Hyundai has paused its advertising on Elon Musk's social media platform, X (formerly Twitter), due to concerns about brand safety. The automaker's decision follows the appearance of a Hyundai-sponsored ad next to content containing antisemitic and pro-Nazi sentiments. Hyundai has stated that it is in direct communication with X's management to address the issue and ensure brand safety.
April 18, 2024
25 Articles