Gen Z Instagram users adopt "Grid Zero" trend, hiding profile photos and posts for privacy reasons.

Instagram's "Grid Zero" phenomenon sees users, particularly Gen Z, hiding their profile photos and posts, transforming their profiles into blank slates. Researcher Kim Garcia of Meta explains that this trend is driven by Gen Z's aversion to permanence and digital footprints, due to growing up in an era with heightened public exposure, thus lacking the same private spaces for self-exploration and individuality.

April 19, 2024

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