2023 Baozun Inc. chairman's letter to shareholders acknowledges support in challenging times, while expanding business lines to adapt to the e-commerce market.

Baozun Inc. Chairman's 2023 letter to shareholders expresses gratitude for their support amidst a challenging macro environment. Baozun Group expanded into 3 primary business lines: e-Commerce (BEC), Brand Management (BBM), and International (BZI). The transformation initiatives ensured adaptability to the fast-evolving e-commerce market, with the 3 business lines reinforcing an ecosystem where each complements the others, offering comprehensive services and solutions for clients and partners.