Team GB unveils traditional red, white, and blue flag-colored Olympic and Paralympic kits for the 2024 Paris Games, designed by Adidas.
Team GB reveals official Olympic and Paralympic kits for the 2024 Paris Olympics, returning to traditional red, white, and blue union flag colors after criticism of previous unconventional designs. Adidas-designed kit features a predominantly dark blue color with white tracksuits having the union flag on the arm. The design aims to represent Great Britain's unique aspects and athletes' passion.
April 18, 2024
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