Swiggy integrates Swiggy Mall with Instamart to diversify product offerings beyond groceries.
Food delivery platform Swiggy is integrating its online retail platform, Swiggy Mall, with its quick commerce service Instamart to diversify product offerings beyond groceries. Swiggy Mall, operational in parts of Bengaluru, will benefit from Instamart's presence in more than 25 cities. The move aligns with the trend of prioritizing higher-margin products in the quick-commerce sector for profitability.
April 18, 2024
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