2017-founded Muff Liquor signs distribution deal with Lucas Bols for US import and distribution of Irish spirits.

Muff Liquor Company, founded in 2017 with investors including Russell Crowe, Ed Sheeran, Jimmy Carr, and Ronan Keating, has signed a distribution agreement with Lucas Bols. The Dutch company will have exclusive rights to import and distribute Muff Liquor's Irish spirits, including whiskey, vodka, and gin, in the US. The partnership complements Lucas Bols's portfolio, which includes global brands across a range of spirits.

April 18, 2024
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