Colorado Governor Jared Polis signed the first U.S. law, the Protect Privacy of Biological Data Act, to protect consumers' brainwave data.

Colorado Governor Jared Polis signed the first U.S. law to protect consumers' brainwave data, marking a significant step in ensuring personal data privacy. The Protect Privacy of Biological Data Act expands Colorado's 2021 privacy law, safeguarding neural data gathered by consumer tech devices. This historic legislation provides consumers with the right to access, edit, or delete their sensitive information and decides whether their data can be used in targeted advertising or other purposes.

April 17, 2024
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