Calgary Economic Development unveiled "Blue Sky City" as the city's new brand, replacing "Calgary: Be Part of the Energy."
Calgary Economic Development unveiled "Blue Sky City" as the city's new brand, replacing the old slogan "Calgary: Be Part of the Energy." The rebranding process involved consultation with 129 organizations across 26 sectors, aiming to create a more inclusive and representative identity for the city. The new tagline highlights Calgary's sunny weather, diverse cultures, and the convergence of peoples, lands, and ideas.
April 17, 2024
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