Bollywood stars Richa Chadha and Ali Fazal launched Ehaab Couture, a fashion label showcasing traditional Chikankari embroidery.
Bollywood stars Richa Chadha and Ali Fazal launched their new fashion label, Ehaab Couture, focusing on preserving and showcasing the traditional Chikankari embroidery. The couple collaborated with designer Yasmin Saeed to empower local artisans and celebrate Lucknow's cultural richness. Ehaab Couture aims to support meaningful causes, promote handmade craftsmanship, and preserve India's handcrafted heritage.
April 18, 2024
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