2024 Zespri China sales season begins with NZ kiwifruit arrival in Shanghai, targeting 40% increase in fruit for Greater China, aided by local marketing mascots KiwiBrothers™.
Zespri's 2024 sales season in China began with the arrival of New Zealand kiwifruit at Shanghai's Nangang Port, featuring KiwiBrothersTM mascots in local marketing. Zespri CEO Dan Mathieson anticipates a 40% increase in fruit for Greater China, with a strong start in Asia, including Japan and Korea. The KiwiBrothersTM are expected to resonate well with Chinese consumers, supporting a successful season.
April 17, 2024
3 Articles