West Midlands Ambulance Service launches campaign to register unlisted AEDs on 'The Circuit' for faster response in cardiac arrest cases.

West Midlands Ambulance Service (WMAS) launched a social media campaign to encourage the registration of unlisted Automated External Defibrillators (AED) on British Heart Foundation's 'The Circuit'. With over 30,000 out-of-hospital cardiac arrests in the UK each year, survival chances decrease by 10% every minute if CPR or an AED is not administered. 'The Circuit' is a vital tool for WMAS, directing callers to the closest available AED within a 500-meter radius of a cardiac arrest. However, it can only indicate AEDs that are registered within the system, and currently, 2,778 AEDs remain unlisted.