Samsung targets Rs 10,000 crore AI TV revenue in India by 2024, doubling volume growth and expanding AI-powered TV lineups.

Samsung aims for Rs 10,000 crore revenue from its AI TV business in India in 2024, targeting a doubling of volume growth compared to industry projections. The company ended 2023 with a 21% market share and plans to expand its AI-powered Neo QLED, OLED TV lineup. Samsung is optimistic about the TV market in India, citing increased demand for premium TVs from MZ consumers.