The a2 Milk Company launches "Only a2 Will Do" brand platform, emphasizing A1 protein-free milk benefits.
The a2 Milk Company unveils its new brand platform, "Only a2 Will Do," developed by BMF, celebrating how people can thrive when drinking a2 Milk, naturally free from A1 protein. The first campaign, 'Tough Tummies,' highlights the natural absence of A1 protein in a2 Milk, showing life through the everyday heroism of stomachs. The campaign will roll out across TV, OOH, social, and programmatic.
April 17, 2024
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