Netflix's Q1 subscriber growth expected at 5M, down from 1.8M in 2022, as password-sharing crackdown gains slow.
Netflix's subscriber growth will be under scrutiny as the streaming giant reports earnings on Thursday. Analysts warn that gains from a crackdown on password sharing, which led to 22 million sign-ups in the second half of 2023, are expected to slow down. Netflix is predicted to add 5 million subscribers in Q1, nearly three times the 1.8 million additions seen in the same period last year. The focus will shift to Netflix's other efforts, such as an ad-supported tier and a growing focus on sports, as the boost from the password-sharing crackdown eases.
April 17, 2024
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