European Data Protection Board opposes Meta's "pay or consent" model, advocating for large platforms to offer a free ad-free alternative.

EU privacy watchdog says Meta Platforms and other large online platforms should provide users with a free option without targeted ads, following the company's paid ad-free service that has triggered criticism. The European Data Protection Board (EDPB) opposes Meta's "pay or consent" model, stating that large platforms should give significant consideration to offering a free alternative without behavioural advertising.