35% of Indian consumers struggle with entertainment services, 72% find irrelevant recommendations, and 65% cancel/resubscribe based on content, prompting media companies to make radical moves to survive: Accenture's '

Accenture's 'Media Thrive Index' reveals 35% of Indian consumers struggle with navigating different entertainment services, while 72% believe recommended content doesn't match their interests. 65% cancel and resubscribe to services based on desirable content, with two-thirds considering user-generated content as entertaining as traditional media. Amidst these challenges, Accenture's report urges media companies to make radical moves to survive, as the value is shifting elsewhere in the industry.