35% of Indian consumers struggle with entertainment services, 72% find irrelevant recommendations, and 65% cancel/resubscribe based on content, prompting media companies to make radical moves to survive: Accenture's '
Accenture's 'Media Thrive Index' reveals 35% of Indian consumers struggle with navigating different entertainment services, while 72% believe recommended content doesn't match their interests. 65% cancel and resubscribe to services based on desirable content, with two-thirds considering user-generated content as entertaining as traditional media. Amidst these challenges, Accenture's report urges media companies to make radical moves to survive, as the value is shifting elsewhere in the industry.
April 16, 2024
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