Disney Plus may develop 'always-on' Star Wars, Marvel channels, increasing user retention and ad revenue.
Disney Plus may introduce 'always-on' channels dedicated to Star Wars and Marvel among others, featuring a constant stream of content without user choice. The move could increase user retention and boost ad revenue for the platform. Similar to free ad-supported streaming (FAST) services like Pluto TV and Tubi, Disney+ subscribers would require a subscription to access these channels, which are reportedly in development and do not have a confirmed release date.
April 15, 2024
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