Beyoncé's "Cowboy Carter" album featuring "Levii's Jeans" boosted Levi's sales and store visits.
Beyoncé's "Cowboy Carter" album has boosted Levi's sales by featuring the song "Levii's Jeans" and inspiring fans to flock to the brand for denim jeans, jackets, and Western clothing. Visits to Levi's stores increased 20% during Easter week, and the album topped the Billboard 200 Albums chart. Beyoncé's mention of the brand has also led Levi's to temporarily change its Instagram name to "Levii's."
April 15, 2024
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