ANZ Bank relaunches ANZ Falcon fraud protection technology with "DoppelFalcons" campaign.

ANZ Bank relaunched its fraud protection technology, ANZ Falcon, with the new campaign "DoppelFalcons" which features lookalike falcons offering personalized 24/7 protection. The technology monitors customers' banking habits, detecting potential fraud through thousands of data points. The campaign spans across various platforms, including TV, online, audio, outdoor, print, social, search, and ANZ-owned channels, aiming to educate customers on the bank's advanced fraud protection capabilities and build confidence in its security credentials.