Meta's ad platform faces backlash from advertisers over unrealistic rates, leading SMBs to reduce spending or shift to competitors.
Meta's ad platform faces backlash from advertisers who claim it is broken, with unrealistic and unsustainable ad rates. Small and medium businesses, Meta's core ad customers, have reduced ad spending, stopped advertising on Facebook and Instagram, or shifted budgets to competitors like Google and TikTok. This poses a concern for investors who have seen Meta's stock price soar over the past year and a half, as ad revenue growth bounced back.
April 14, 2024
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