2024 Masters Tournament introduces Apple Vision Pro app with VR and AI to enhance fan experience.

The Masters Tournament introduces a new Apple Vision Pro app for the 2024 event, designed to enhance the golf fan experience with virtual reality and generative AI. The app provides detailed breakdowns of the Augusta National Golf Course, aiming to help fans feel more connected to the action and make the game more approachable. This follows the use of AI in previous years, with 2023 seeing the introduction of English language narration features.

April 13, 2024
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