South Korean e-commerce giant Coupang increases monthly membership fee by 58% for paid users, from 4,990 won to 7,890 won.

Coupang, a South Korean e-commerce giant, announces increasing its monthly membership fee by 58% for paid users, starting at 7,890 won (US$5.7) from the current 4,990 won. The company aims to secure capital amidst growing challenges from Chinese rivals, with over 14 million WOW members. The new membership fee will provide enhanced benefits, including discounts and free delivery for Coupang Eats.

April 12, 2024
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