Breast Cancer Foundation NZ launches "Maybe It's A Sign" campaign, a light-hearted reminder for mammograms.
Breast Cancer Foundation NZ (BCFNZ) launches "Maybe It's A Sign" campaign, a light-hearted reminder for mammograms created by Ogilvy NZ. The campaign uses images of breast-like objects throughout the country and in a hero social film, with the simple call to action: maybe it's time to book a mammogram. The campaign aims to make an uncomfortable topic more comfortable and turn the world into an always on reminder campaign.
April 11, 2024
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