Nike launches Olympic kits and focuses on performance gear, including Nike Alphafly 3 marathon shoe.
Nike launches new Olympic kits for sponsored national teams and athletes, focusing on performance gear. It aims to leverage global attention on the Paris Olympics to promote its performance products, including the Nike Alphafly 3 marathon shoe. The company also spotlights its Pegasus shoe range at more affordable price points and plans to focus more on running shoes and innovative products. Nike faces competition from brands like On Running, Hoka, and Lululemon, as well as a trend towards low-profile "terrace" shoes like Adidas Samba.
April 11, 2024
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