Paytm's UPI market share dropped to 9% in March due to regulatory restrictions and competitors' growth.
Paytm's UPI market share dropped to 9% in March, its lowest in four years, as it processed 1.2 billion transactions, down from 1.3 billion in February and 1.4 billion in January. The decline follows regulatory restrictions imposed on its affiliate, Paytm Payments Bank Limited, by the Reserve Bank of India. Meanwhile, competitors PhonePe and Google Pay saw an increase in their transaction volumes.
April 09, 2024
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