NBCUniversal sells a record $1.2 billion in ads for 2024 Paris Olympics, up 18% from 2021 Tokyo.

NBCUniversal has sold $1.2 billion in advertising for the 2024 Paris Olympics, setting a new record for the event. Ad sales are up 18% from the 2021 Tokyo Olympics, with IOC sponsors contributing significantly to the growth. The increased revenue is attributed to the first Olympics since the pandemic allowing full participation and a favorable time zone for live coverage.