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flag NASCAR driver Chase Briscoe becomes Fleddermann von Rieste's first brand ambassador, launching a signature watch in 2024.

flag NASCAR driver Chase Briscoe has become the first brand ambassador for Fleddermann von Rieste, an independent watch brand based in Indiana. flag The partnership includes the launch of a signature watch designed in collaboration with Briscoe, expected to launch in 2024. flag Dr. Adam Fleddermann, CEO of Fleddermann von Rieste, stated that Chase was an "obvious choice" as the brand values align with Briscoe's Hoosier values and traits.

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