2024 Kofluence Influencer Marketing Report: E-commerce leads in influencer marketing spending (27%) followed by FMCG in India.

E-commerce leads in influencer marketing spending with 27% followed by FMCG, according to the Kofluence Influencer Marketing Report 2024. The report highlights the importance of influencer collaborations for brands to build trust amidst rising customer acquisition costs. It also examines platform dynamics and creator-brand preferences, offering insights into the evolving influencer marketing landscape in India.

April 10, 2024
8 Articles

Further Reading