2023 NCAA Women's Final between South Carolina and Iowa set record as most-watched women's basketball game with 18.7M viewers.
The NCAA Women's Final between South Carolina and Iowa broke viewership records, drawing 18.7 million viewers and becoming the most-watched women's basketball game of all time. The record-breaking game peaked at 24 million viewers, marking an 89% increase from the previous year's championship and a 285% jump since 2022. This game was the most-watched sporting event since 2019, excluding football and the Olympics.
April 08, 2024
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