Hootsuite acquires Luxembourg-based analytics firm Talkwalker for advanced data analytics tools.

Hootsuite, a Vancouver-based social media company, acquires Luxembourg-based analytics firm Talkwalker. The acquisition aims to enhance Hootsuite's offerings by providing advanced data analytics tools, enabling users to set up keyword alerts and monitor social media mentions. This move aligns with Hootsuite's strategy to shift its focus from social media management to data-driven, intelligent decision-making.