Hennessy launches "Made for More" campaign with Teyana Taylor and Damson Idris, introducing a new visual identity and mixability series.
Hennessy launches "Made for More" campaign featuring US singer-songwriter Teyana Taylor and British-Nigerian actor Damson Idris. The campaign, created by Wieden+Kennedy Amsterdam, showcases Hennessy's mixability through a series of five offbeat mixing films and five cocktail recipes. The initiative aims to shake up brand perceptions, introduce a new, lighter, fresher visual identity, and attract a younger audience.
April 08, 2024
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