Health & Wellness firm Smart for Life acquires Purely Optimal Nutrition, a premium eCommerce nutraceuticals company, for $8M annualized revenue and $1M adjusted EBITDA.

Health & Wellness firm Smart for Life (SMFL) has announced the acquisition of Purely Optimal Nutrition, a premium eCommerce nutraceuticals company with operations in North America. The deal, expected to close within 8 weeks, is expected to contribute over $8M in annualized revenue and over $1M in adjusted EBITDA. This acquisition aims to support Smart for Life's growth strategy and further monetize Purely Optimal's customer base.