Camila Cabello becomes global face of Bacardí rum in "Do What Moves You" campaign, featuring her single "I Luv It".
Camila Cabello stars in Bacardí's new "Do What Moves You" commercial, featuring her single "I Luv It." The Cuban-American singer and actress becomes the new global face of Bacardí rum, entering a multi-year partnership under the brand's Do What Moves You platform. Shot in the Dominican Republic, the commercial showcases Cabello's hyper-pop sound, celebrating the brand's Caribbean roots.
April 09, 2024
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