Specsavers reviews media agency partnerships, invites pitches across Australia and New Zealand.
Specsavers announces a review of its media agency partnerships, inviting interested agencies to pitch for the brand's media account across Australia and New Zealand. The incumbent agencies, IPG Mediabrands' Initiative and GroupM's EssenceMediacom NZ, will also participate in the pitch process, which is expected to take five months. Specsavers aims to select one media agency partner to service national needs and bring local knowledge to the ANZ markets.
April 08, 2024
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