South Korea's FTC investigates Chinese shopping app Temu for false advertising and unfair practices.

South Korea's Fair Trade Commission (FTC) is investigating Chinese shopping app Temu over allegations of false advertising and unfair practices. Launched by PDD Holdings in 2022, Temu has experienced rapid growth but has also faced scrutiny in the US, Europe, and other regions concerning its business practices, advertising, and handling of user data. The FTC is looking into whether Temu is violating e-commerce and advertising regulations and adhering to consumer protection rules, as complaints have been made about product quality and various issues.

April 07, 2024
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