Rolex CEO warns against treating luxury watches as investments, citing pandemic price surge and recent market drop.
Rolex CEO, Jean-Frédéric Dufour, warns against treating luxury watches as investments, stating it sends the wrong message and is dangerous. This trend saw significant increase during the pandemic with brands like Rolex, Patek Philippe, and Audemars Piguet experiencing a surge in pre-owned watch prices. However, secondary market prices have dropped in recent years due to weaker economic growth and higher interest rates.
April 08, 2024
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