QIC launches 'Pop of Unexpected' campaign featuring Autumn Winter 24' fashion range to attract Australian fashionistas.

QIC unveils 'Pop of Unexpected' campaign, featuring Autumn Winter 24' fashion range, to make QIC the top choice for Australian fashionistas. The campaign by Jane Doe Creation encourages shoppers to visit QIC stores for unexpected style touches. The fast-paced, social campaign includes a high-energy edit, premium blog content, and in-store activations at QIC's 11 centres across eastern Australia.