G Squared appoints John Phung as head of data and analytics for paid media, SEO, and web.

Digital consultancy G Squared appoints John Phung as head of data and analytics. Phung, with experience at AKQA, Digitas, and Dentsu, will lead data analysis and reporting capabilities for paid media, SEO, and web. He will collaborate with consultants to provide strategic insights and maximise investment decisions with best-practice attribution models. G Squared's co-founder and director, George Photios, praises Phung's expertise and alignment with the agency's ambitions.