Food giants adjust product lines, marketing strategies due to economic pressures on low-income households.

Food giants like Kraft Heinz, Conagra Brands, and Dollar Tree are adapting their product lines and marketing strategies due to economic pressures on low-income households. As consumers face financial constraints, major food and beverage producers are responding to decreased spending by those dependent on government assistance. Changes include offering deals and new sizes to cater to the changing spending habits of low-income Americans.

April 08, 2024
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