Chinese-sponsored Boomfest concert, Africa's largest music streaming platform Boomplay's event, took place in Nairobi supporting Kenyan music, artists, and local sectors.
Boomfest, a Chinese-sponsored music concert by Boomplay, Africa's largest music streaming platform, took place in Nairobi, Kenya. The concert aimed to celebrate Kenyan music and boost local artists' visibility and revenue. Boomplay has 100+ million users across Africa, including 4.5 million active users in Kenya. The festival also created business opportunities for transport and hospitality sectors.
April 07, 2024
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