42% of Americans choose Canada, Finland, and Norway as top destinations for the Northern Lights, with increased visibility in 2024.
42% of Americans choose Canada, Finland, and Norway as top destinations for the Northern Lights, predicting an increased visibility in 2024, making it the most sought-after travel experience over popular bucket list items such as the pyramids or Great Wall. Searches for winter getaways to Lapland, Churchill, and Alta have increased significantly. Optimal viewing occurs between March and October.
April 08, 2024
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