Alphabet considers acquiring $34bn-valued HubSpot, sparking potential antitrust concerns.

Google's parent company, Alphabet, is considering acquiring marketing software firm HubSpot, valued at $34bn, sparking potential opposition from regulators. While experts argue that the deal wouldn't diminish competition due to the presence of other major players in the customer relationship management (CRM) software sector, the acquisition could intensify Alphabet's battle against antitrust watchdogs.