MINISO's first Malaysian IP collection store, featuring Barbie-inspired design, opened at Berjaya Times Square mall in Kuala Lumpur on March 30.

Global lifestyle retailer MINISO opened its first Malaysian IP collection store at the Berjaya Times Square mall in Kuala Lumpur on March 30. The store features a vibrant Barbie-inspired design and carries a wide range of new IP products, including the Barbie Ballet Eau de Parfum collection. With over 3,000 SKUs and a 200m2 floor space, the store broke MINISO's Malaysia sales records for two consecutive days after its opening.

April 07, 2024
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