60-year-old Gatorade, despite losing market share to rivals, gains share in all hydration categories by expanding into new categories.
Gatorade expands into new categories, like unflavored water, to meet evolving consumer tastes and compete with rivals. Despite losing market share to Prime Energy and Coca-Cola's Bodyarmor, Gatorade gains share in all hydration categories, according to market research firm Circana. In its 60th year, Gatorade remains dominant in the US sports drink market with 63.5% share, followed by Coca-Cola's Powerade and Bodyarmor.
April 06, 2024
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