Instagram accounted for 30% of Meta Platforms' revenue in H1 2022, surpassing YouTube's 2021 ad revenue.

Instagram's revenue contributed to 30% of Meta Platforms' revenue in the first half of 2022, an increase from 26% in 2020 ($22bn) and 27% in 2021 ($32.4bn). The app earned $16.5bn in the first 6 months of 2022, surpassing YouTube's 2021 ad revenue ($28.8bn). Instagram's lower content owner spend compared to YouTube contributes to its higher revenue percentage within Meta.